Consent
A freely given, specific, informed and unambiguous agreement to a particular use of your personal data.
Consent is one lawful basis an organisation can rely on to use your personal data. To count, it must be freely given, specific, informed and unambiguous — a clear, affirmative choice, not a pre-ticked box. You can withdraw consent at any time, and it should be as easy to withdraw as to give. This is general information, not legal advice. Because it can be withdrawn as easily as it is given, consent reflects a right that stays with you: the ongoing say over how information about you is used.