Consent
A freely given, specific, informed and unambiguous agreement to a particular use of your personal data.
Consent is one lawful basis an organisation can rely on to use your personal data. To count, it must be freely given, specific, informed and unambiguous — a clear, affirmative choice, not a pre-ticked box. You can withdraw consent at any time, and it should be as easy to withdraw as to give. This is general information, not legal advice.